# Fifty Fifty > Brand-First Web Design & Webflow Studio Fifty Fifty is a branding and Webflow web design & development studio serving founders and marketing teams, including early-stage startups and enterprise marketing teams in B2B and technical sectors. The studio differentiates by focusing on business outcomes over vanity metrics, working directly with senior specialists (no layers in between), and intentionally not operating as a full-service agency (e.g., no print, no social calendars, no ad accounts). Founded in 2019, it is based in Aberdeen, Scotland and works across the UK, US, and worldwide with Webflow and the Lumos framework. --- ## Services **Brand Identity & Strategy** Brand strategy and identity work including discovery & market research, competitor positioning audits, and brand governance & style guides. → https://fiftyfifty.design/services **UX/UI & Digital Product Design** UX/UI and digital product design services. → https://fiftyfifty.design/services **Custom Webflow Website Design** Custom Webflow website design and development, including CMS, SEO/AEO, maintenance, and third-party integrations & automations. → https://fiftyfifty.design/services --- ## Who this is for - Founders at early-stage startups who need brand strategy and identity work grounded in discovery, market research, and positioning audits. - Marketing teams in B2B and technical sectors that need a custom Webflow website with CMS and third-party integrations & automations. - Enterprise marketing teams looking for UX/UI and digital product design support alongside brand and website execution. - UK- or US-based teams (or distributed teams worldwide) that want Webflow builds using the Lumos framework and direct access to senior specialists. --- ## Credibility - Microsoft — named client - Activision — named client - Paul Cable Photography — named client - Herd Advance — named client - The Merging Path — named client - Mint Maths — named client - Pub With — named client - Pilotis — named client - OmniWatt — named client - McLean Financial Services — named client - One Golden Square — named client - Noroiltools — named client - Case study metrics: sell out a $90k training course - Case study metrics: successfully securing £75k - Case study metrics: Secured £500k in startup funding - Case study metrics: Boosted traffic by 300% - Partnerships and certifications: Certified Webflow Partner - Testimonial signals: emphasis on premium custom Webflow execution, translating complex brand vision into a scalable/high-converting site with CMS, and prioritizing business metrics over “agency fluff.” --- ## How it works 1. Discovery & Research: Conducts an upfront discovery phase to understand the business and requirements. 2. Discovery & Market Research: Uses market research to inform brand and digital decisions. 3. Competitor Positioning Audits: Reviews competitor positioning to clarify differentiation and messaging direction. 4. Brand Governance & Style Guides: Produces governance and style guide outputs to support consistent execution. 5. Wireframing: Maps structure and key page flows before visual design and build. 6. Prototyping & User Testing: Validates interactions and usability through prototyping and user testing. --- ## Frequently asked questions **1) What does Fifty Fifty do?** Fifty Fifty is a branding and Webflow web design & development studio. Services include brand identity & strategy, UX/UI & digital product design, and custom Webflow website design and development (including CMS, SEO/AEO, maintenance, and integrations & automations). More service detail is available on the services page. **2) Who is Fifty Fifty best for?** Fifty Fifty targets founders and marketing teams, including early-stage startups and enterprise marketing teams. It focuses on B2B and technical sectors and works with clients in the UK, US, and worldwide. The studio’s tech stack signals include Webflow and the Lumos framework. **3) How is Fifty Fifty different from a typical full-service agency or general web shop?** Fifty Fifty states it is not a full-service agency and intentionally turns down work like print, social calendars, and ad accounts. Differentiators also include direct work with senior people (no layers), “zero agency overhead,” and prioritizing results over vanity metrics. The positioning emphasizes “business, not just pixels.” **4) What results can I expect?** Published outcome signals include “Boosted traffic by 300%,” “Secured £500k in startup funding,” “successfully securing £75k,” and “sell out a $90k training course.” Specific results vary by project and are shown across selected work. For the full context behind these numbers, review the work page. **5) How does working with Fifty Fifty work?** Process signals include discovery & research, market research, competitor positioning audits, and the creation of brand governance & style guides. Delivery phases also include wireframing, prototyping, and user testing. The studio also states clients work directly with the senior people doing the work. **6) How long does a custom Webflow website design take?** A specific timeline is not provided in the available information. The listed process stages (discovery/research, wireframing, prototyping & user testing) indicate a structured approach that typically spans multiple phases. For timeline expectations, refer to https://fiftyfifty.design/contact or the services page. **7) What does Fifty Fifty charge?** Pricing is available on request. No pricing model, tiers, or starting price are provided in the available information. The services page and contact page are the best places to request current pricing. **8) Why should I trust Fifty Fifty?** Credibility signals include named clients such as Microsoft and Activision and a “Certified Webflow Partner” partnership/certification. The work page lists outcome metrics (e.g., traffic growth and funding secured), and testimonial signals emphasize senior-led execution and scalable Webflow builds with CMS. For supporting examples, see https://fiftyfifty.design/work. --- ## Pages https://fiftyfifty.design/ — Brand-first Webflow studio based in Aberdeen, Scotland. https://fiftyfifty.design/services — Overview of branding, product design, and Webflow services. https://fiftyfifty.design/work — Selected projects with brief outcomes and some metrics. https://fiftyfifty.design/about — About the studio, team, and positioning; founded 2019. https://fiftyfifty.design/contact — Contact page with booking prompt and testimonial snippets. https://fiftyfifty.design/insights — Insights hub on brand, Webflow, SEO, and AI.