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How do I choose a web design and branding agency?

Pick an agency that speaks business, not just pixels — one where senior people do the actual work and can show you live, working sites, not just Figma mockups. Watch for the red flags: paying for a fancy office, being pushed into a retainer you don't need, and communicating only through account managers.
Red flags to avoid
- Paying for the agency's office view instead of the work
- Being sold a retainer you don't actually need
- Working through account managers instead of the people building your site
- A portfolio of pretty mockups with no live, shipped sites behind them
What to look for instead
- Senior specialists doing the work directly
- Live, working sites you can click through
- An agency that talks about your business goals, not just aesthetics
- Transparent pricing and scope, with no bloat
That's the model we built Fifty Fifty on — a tight network of senior specialists, no overhead, no telephone game. See our live work, or the fuller take in freelancers vs. agencies.
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What we actually do
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