About Fifty Fifty

Custom Webflow Website Design

Websites built to capture traffic, engineered to scale

We build only in Webflow, on the Lumos framework. No breakable WordPress plugins, strong security by default, and clean semantic markup that both Google and AI search engines read with ease.

Built to convert, supported to last

We handle the whole build — from understanding your users to maintaining the site after launch. No generic templates. Every element is shaped around how your audience behaves, with conversion-focused copy, clean interactions, and responsive logic that holds on any screen. Once you're live, we stay on to keep it fast and secure.

Capabilities

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Everything your site needs. Nothing it doesn't.

Our website capabilities include:

  • Webflow Design & Development: Pixel-perfect custom front-ends with no layout shift, on any screen.
  • WordPress-to-Webflow Migrations: Precise sitemap matching and 301 redirects that protect the rankings you've already earned.
  • SEO & AEO Copywriting: Clear structure and answer-ready content so Google and AI engines surface your site.
  • Hosting & Maintenance: Reliable cloud hosting and fast support when you need a change.
  • Webflow Training: Your marketing team learns to build landing pages and manage content — no code, no dependency.

Process

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How the build works

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01. Discovery

We map your goals, your audience, and what's actually broken about your current site.

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02. Wireframes & design

Every screen designed in Figma, structure and copy locked, before we touch Webflow.

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03. Build

We build on the Lumos framework — CMS, SEO, and speed baked in from day one, not bolted on after.

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04. Launch & handover

Domain migration, CMS training for your team, and the keys are yours.

Frequently Asked Questions

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Everything you need to know about your Webflow build

WordPress leans on plugins that break layouts and open security holes. Webflow gives you strong security by default, fast performance, and clean custom code we control end to end — so nothing breaks the week after launch.

We build every site for both SEO and AEO (Answer Engine Optimization). Clean structure, fast load speeds, semantic markup, clear entity structure, and automated sitemaps mean both Google and AI search engines can read and surface your site with ease.

Yes. We build the Webflow CMS with clear guardrails, so your team can edit content and add pages without touching the design — and we hand over custom video training so everyone's confident from day one.

Yes. We map your existing URLs, match your sitemap precisely, and set up 301 redirects so the rankings you've already earned carry straight over. The migration runs with no downtime and no lost search equity.

Yes. We stay on after launch with reliable hosting and fast support when you need a change, plus optional monthly blocks to add features, track performance, and grow the site alongside your business.

Relevant projects

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A scalable Webflow website and client app

The Mint Maths logo and wordmark
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From zero sales to revenue-generating

The Pub With logo
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Building the 'Airbnb for pubs' with a Minimum Viable Brand

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OmniWatt website reflects sustainable energy vision

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Brand new Webflow site migration and increased enquiries

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A unified brand and Webflow website for agritech innovators

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Bringing the human element to the innovation-led software developer

Stop losing pipeline to a slow, rigid website

Stuck on a bloated WordPress build, or waiting weeks on a developer to change one line of text? We build fast Webflow sites that hand your marketing team full control. No hard sell — just a straight 15-minute chat about your setup.

Other services

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UX/UI & Digital Product Design

We design products people understand on the first try. Complex problem in, obvious interface out — the hard thinking stays under the hood.

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Brand Identity & Strategy

We build brands with a spine. Not a logo and a colour picker — a strategy that turns what you stand for into the reason customers choose you.

Client experience

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Founders and marketing teams don't hand you their words lightly. Here's what they said.

Paul Cable
Founder, Paul Cable Photography

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PREMIUM DIGITAL PORTFOLIO PIPELINE

Exceptional visual execution. Fifty Fifty delivered a premium custom Webflow site that perfectly anchors my work and cuts out traditional agency fluff.

Paul Cable
Founder, Paul Cable Photography
Jilly Grant
Co-Founder, Herd Advance

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HIGH-GROWTH BRAND ARCHITECTURE

An elite creative partner that values business metrics over vanity trophies. They completely understood our market positioning and delivered a highly scalable brand system.

Jilly Grant
Co-Founder, Herd Advance
Brooks E. Scott
Founder, Merging Path

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SEAMLESS UI & INFRASTRUCTURE INTEGRATION

The absolute standard for custom Webflow development. They translated our complex brand vision into a high-converting digital platform with a flawless backend CMS.

Brooks E. Scott
Founder, Merging Path
Sølve Hetland
CEO, Noroiltools

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COMPETITIVE INDUSTRIAL DIFFERENTIATION

Fifty Fifty’s strategic designs significantly enhanced Noroiltools' industry recognition, positioning our brand as true innovators in global oilfield solutions.

Sølve Hetland
CEO, Noroiltools
Michael Silva
Founder, Farsight

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bullet-proof product alignment

Highly recommend Fifty Fifty for detail-oriented brand and web development that aligns perfectly with startup scaling timelines. Thrilling results.

Michael Silva
Founder, Farsight
Martin Welsh & Kieran Taylor
Co-Founders, Welsh & Taylor Wealth

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prestige brand positioning

Working with Fifty Fifty is an absolute pleasure; they continuously bring new, high-impact strategic ideas that instantly extend our brand's reach.

Martin Welsh & Kieran Taylor
Co-Founders, Welsh & Taylor Wealth
Diane Duguid
Founder, Mint Maths

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HIGH-CONVERTING FINTECH LANDING PAGES

They delivered exceptional corporate branding and custom website development with unmatched innovation. Their technical SEO knowledge, AEO setup, and design skills are elite.

Diane Duguid
Founder, Mint Maths
Barry Booth
CEO, Intellicore

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PROVEN ENTERPRISE PRODUCTIVITY

Fifty Fifty transformed Intellicore by focusing on a human-centered brand that resonates powerfully across the technical community.

Barry Booth
CEO, Intellicore
Cameron Mclean
Director, Mclean Financial Services

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Since launching our new custom site built by Fifty Fifty, our organic web traffic and digital client bookings have surged. Their technical execution is flawless.

Cameron Mclean
Director, Mclean Financial Services