Securing £500k investment through strategic branding

Defining Pilotis' core identity and market positioning

Pilotis, a startup based in Montrose, Scotland, aimed to revolutionize architecture project planning. Industry data shows that on average, project overruns cost firms 20% of their budget. Their app needed a Minimum Viable Brand (MVB) to attract crucial investment. The problem? A lack of visual identity and clear market positioning hindered their ability to convey their innovative solution. We addressed this by crafting a brand that directly spoke to the architecture sector, emphasizing collaboration, organization, and integration. Pilotis' core concept, a unified project platform, was visually translated into a strong, memorable brand. The iconography of three pillars, representing core app values, became the visual anchor of their identity.

Visual and digital strategy for impactful communication

The 'Pillars' concept was brought to life with a minimalist logo, using clean lines and a modern font, Montserrat. This immediately gave Pilotis a professional, tech-forward look. We then designed a user interface mockup, prioritizing intuitive navigation and a muted color palette to reflect the professional nature of the architecture industry. The UI was designed with a drag and drop feature for project modules, making the app easy to use. A single-page marketing landing page mockup highlighted the app’s features and benefits clearly. Finally, an investment slide deck was created, incorporating all brand elements and emphasizing Pilotis' unique value proposition.

Concept Effectiveness: Logo and UI mockups clearly communicated app's purpose.

Versatility: Brand elements applied across digital platforms and investment materials.

Audience Resonance: Clean, professional aesthetic aligned with architecture industry standards.

Securing £500,000 investment through strategic brand presentation

The investment slide deck played a pivotal role in securing £500,000. It visually articulated Pilotis' potential and value, demonstrating how the app addresses key industry challenges. The strong, cohesive branding across all materials showcased Pilotis as a serious, innovative player. The brand's design was not just aesthetic, it became a key tool in communicating the projects value. The clearness of the branding directly addressed investor questions regarding the apps utility.

Resilience: Brand with stood scrutiny from potential investors.

Unexpected Applications: Brand became a key asset in investment pitches.

Client Success: Secured £500,000 investment.

'Pilotis' brand for long-term growth and innovation

Pilotis' brand is designed for scalability. As the app evolves, the visual identity can adapt to new features and market expansions. The 'Pillars' concept provides a flexible foundation for future branding initiatives. We envision Pilotis becoming a leading industry tool. This approach can be used for other industries that require a strong visual identity to gain funding, and show a clear path to growth. We see future integrations with AI, and VR, that Pilotis can easily adapt to.

Growth Vision: Brand designed for scalability and future market expansion.

Distinct Approach: Focus on clear, professional visual communication.

Collaborative Style: Partnership approach, delivering tailored branding solutions.