Welsh & Taylor
A fresh take on Wealth Management
Welsh & Taylor Wealth, a newly established wealth management firm in Aberdeen, aimed to make a significant impact in a competitive market. With founders Martin Welsh and Kieran Taylor wanting to redefine industry norms, their goal was to create a brand that felt modern, approachable, and distinctly different from traditional competitors.
Building a modern and memorable brand identity
The challenge was to develop a brand identity that captured the firm's fresh perspective while standing out in a market filled with conventional and outdated branding. Welsh & Taylor Wealth needed a visual identity that resonated with their target audience and reflected their innovative approach to wealth management.
Designing a brand that stands out
We began with an in-depth analysis of the market and competitors to identify opportunities for differentiation. Our design strategy focused on creating a modern and inviting brand identity that would set Welsh & Taylor Wealth apart.
Our process included designing a contemporary logo, selecting modern typography, and developing a cohesive color palette. The new logo was particularly noteworthy and earned a feature in Design Rush’s "Best Monogram Logo Designs," highlighting its innovative and impactful design.
Enhanced market presence and client attraction
The new brand identity has significantly enhanced Welsh & Taylor Wealth's presence in the wealth management sector. The modern and approachable design has successfully attracted new clients and distinguished them from traditional competitors.
