Choosing the right website platform

Building a website starts with one loaded question: which platform? We'll be upfront about our bias — we build exclusively on Webflow, and we'll tell you exactly why. But every option has a real place, so here's an honest look at the top five before we make the case.

The five you'll weigh up

• WordPress — powers over 40% of the web. Free, open-source, endlessly extensible through plugins and themes. Powerful, but you maintain the plugin stack yourself.
• Wix — drag-and-drop, no code, plenty of templates. Fine for a simple site put up fast.
• Squarespace — polished templates and a focus on visual content. Good for a clean, attractive site.
• Shopify — the go-to for ecommerce, with payments, inventory, and shipping built in. Strong if selling is the whole point.
• Webflow — visual design with real depth, custom layouts and interactions, no plugin sprawl underneath.

Why we build on Webflow

We chose Webflow, and we build on it exclusively, for five reasons:

• Flexibility: complete control over design and interactions, no template ceiling.
• Scalability: add pages and features as the business grows.
• Performance: fast loading that keeps users and helps rankings.
• SEO and AEO: clean semantic markup that Google and AI engines read with ease.
• Control: your marketing team manages content without a developer.

Other platforms do pieces of this well. Webflow does all of it without trading away performance or design freedom. It's how we translated Omniwatt's complex Figma prototype into a pixel-perfect site, and migrated McLean Financial Services off a clunky legacy build to lift their traffic 300%.

So here's the honest filter: if you specifically want a WordPress or Wix build, we're not your team, and that's fine. If you want design freedom, speed, and a site you actually control, that's the foundation of our custom Webflow website design work.