Key Questions to Ask Your Web Designer Before Starting Your Project

Building a new website or revamping an old one can be exciting, but it's important to approach it strategically. Choosing the right web designer and clearly communicating your needs is crucial for success.  To help you navigate this process, we've compiled a list of key questions to ask your potential web designer:

1. Can I see examples of your previous work?

Reviewing a designer's portfolio gives you insight into their style, capabilities, and experience. Pay attention to the types of websites they've built and if they align with your vision. However, in light of the "templatization of skills," it's important to look beyond just the visual appeal. Ask about the specific challenges and solutions for each project in their portfolio. Did they tailor the design to meet specific business goals, or does it look like a slightly modified template?

2. What is your design process like?

‍A good web design process should be collaborative and well-defined. Look for a designer who emphasizes:Given the warning about a lack of business acumen among some designers, probe how they will ensure the website aligns with your business and marketing needs. Do they understand that most websites are marketing landing pages focused on conversions?

• ‍Discovery Session: An initial meeting to discuss your goals, target audience, and project scope.‍
• Stylescapes: Visual representations of potential design directions, including color palettes, typography, and imagery.‍
• UX Design: How users will interact with your site. This includes sitemaps, user flows, and wireframes.‍
• UI Design: The visual elements of your website, ensuring an aesthetically pleasing and user-friendly interface.‍
• Development Process: How your website will be built, including the technology used and the level of responsiveness.

3. Do you offer ongoing website maintenance and support?

Websites require regular updates and maintenance. Discuss post-launch support options, including content updates, security patches, and technical assistance. This question is even more critical when considering the "Dropshippi-fication" trend. Many designers focusing on quick gains might not offer or prioritise post-launch support. Enquire about the specifics: content updates, security patches, technical assistance, performance analysis, and training on how to manage the website. A long-term partnership is crucial, not just a one-time delivery.

4. How do you incorporate SEO into your design process?

A well-optimized website is essential for attracting organic traffic. Inquire about their SEO strategies, including keyword research, on-page optimization, and site speed optimization. However, given the potential for superficial work, ask for specific SEO strategies beyond basic keyword integration and site speed. How will they ensure the website attracts organic traffic and contributes to your business goals?

5. Will my website be responsive across all devices?

Your website must function seamlessly on desktops, laptops, tablets, and smartphones. Ensure the designer prioritizes responsive design.

6. What is your communication style and availability?

Open communication is key throughout the project. Discuss their preferred communication channels and how often you can expect updates. As we discussed, some designers might over-promise and under-deliver. Establish clear communication channels and expectations for updates. Be wary of designers who are difficult to reach or provide vague responses.

7. What are your payment terms and project timeline?

Establish a clear understanding of the project costs, payment schedule, and estimated completion date. However, be cautious of significantly lower prices compared to market averages. This could be a sign of the "race to the bottom" and might indicate compromised quality or a lack of comprehensive services. Focus on the value offered rather than just the lowest price.

8. Do you have experience with [your specific industry or needs]?

If your business has unique requirements, such as e-commerce functionality or integration with specific software, ask about their relevant experience. Ask for specific examples of similar projects and how they addressed those needs. This can help you avoid a generic, template-based solution.

9. What platform do you use for website development?

Many designers specialize in specific platforms like WordPress, Webflow, or Squarespace. Choose a designer proficient in a platform that aligns with your needs. Ensure the platform aligns with your technical understanding and future maintenance plans.

10. Who owns the final website design and code?

Clarify ownership rights to avoid potential issues down the line.

Beyond the Basics:

How will you ensure the website is not just aesthetically pleasing but also drives business results?

This directly addresses the concern that "pretty designs mean shit" without the ability to sell. Look for designers who understand marketing and conversions.

What additional services do you offer beyond the initial design and development, such as copywriting, ongoing SEO, or performance analysis?

This probes whether they see themselves as a business partner offering a service, rather than just delivering a website.‍

Can you explain how your designs will be unique and tailored to my brand, rather than relying heavily on pre-built templates or component libraries?

This addresses the "templatization of skills" and the risk of ending up with an unoriginal website.

What is your understanding of the current trends in web design that are proving to be effective for businesses, and how do you differentiate between fleeting trends and lasting best practices?

This helps gauge their understanding of the market beyond superficial "get-rich-quick" advice.

By asking these questions, you can gather the information needed to make an informed decision and choose a web designer who is the right fit for your project.