Securing funding is a major hurdle for many startups.  But what if you could attract investors before your product is fully developed? This is where the power of a Minimum Viable Brand (MVB) and a Minimum Viable Product (MVP) comes in.

Understanding the MVB and MVP

• Minimum Viable Brand (MVB):  Think of this as your brand's first impression. It includes your logo, color palette, core messaging, and overall brand identity. A strong MVB shows investors you're serious, even if you're just starting.
• ‍Minimum Viable Product (MVP): This is a stripped-down version of your product with just the essential features. It allows you to gather user feedback early on and demonstrate the core value proposition to potential investors.  

Why Investors Love MVBs and MVPs

• Proof of Concept: An MVP shows that your idea can actually work and has potential for market fit.
• Reduced Risk: Investors see less risk in a startup that has validated its idea with an MVP and has a clear brand direction with an MVB.
• ‍Early Customer Engagement:  With an MVP, you can start building a user base and gather valuable feedback for product development.  

Building Your MVB and MVP

1. Identify Your Target Audience: Who are you trying to reach? What are their needs and pain points?
2. Define Your Brand's Core Message: What problem are you solving? What makes you unique?
3. Develop Your Visual Identity: Create a logo, choose colors, and establish a visual style that reflects your brand.
4. Build a Basic MVP: Focus on the core features that deliver the main value proposition.
5. ‍Create a Landing Page: Showcase your MVB, explain your product, and capture leads.

Case Study

Fifty Fifty helped a startup Pub With secure significant funding using this approach. Pub With, an app that helps users find the perfect pub, needed to demonstrate its value to investors. We worked with them to develop a friendly MVB and a MVP built in Figma. This, along with a compelling investor pitch deck, helped Pub With raise over £100,000 to further develop their product.Securing Funding

• Craft a Compelling Pitch Deck: Clearly articulate your business idea, target market, and the potential return on investment.
• ‍Network and Build Relationships: Attend industry events and connect with potential investors.
• ‍Leverage Online Platforms: Explore crowdfunding platforms and online communities to reach a wider audience of investors.  

By focusing on your MVB and MVP, you can demonstrate the viability of your business and increase your chances of securing the funding you need to succeed