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From zero sales to revenue-generating
Rebranded to Mint Maths and migrated to Webflow CMS, empowering the founder to update courses independently and successfully driving the app's first revenue.
Services included:
Partner
Mint Maths
Industry
EdTech & Learning Platform
Location
Aberdeen, Scotland
Our Role
Brand Strategy & Development, Website Design & Development, UX/UI Product Design
The Results
Generated the platform's first revenues and eliminated expensive developer bottlenecks through a student-friendly rebrand to Mint Maths and a custom Webflow CMS overhaul.
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The Problem
A Corporate Identity Disconnected from its Core Audience
Intelligent Learning Solutions (ILS) grew out of founder Diane's extensive teaching background, and carried a formal, corporate brand to match. However, this legacy branding completely missed the mark with the platform's actual target audience: teenagers revising for higher maths and their parents. Because the brand identity felt unrelatable and rigid to everyday students, the educational app struggled to gain traction and generated zero sales during its time operating under the ILS name.
The Agitation
Stifled Growth and Draining Development Costs
Beyond the branding disconnect, the platform's backend infrastructure was actively holding the business back. Diane was entirely reliant on expensive external developers to make even the smallest updates to the website or the app's course content. This rigid setup was financially unsustainable and incredibly slow. The combination of an unengaging brand and a costly, inflexible backend bottleneck severely threatened the viability of the entire educational application.
The Solution
A Fresh 'Mint Maths' Rebrand and an Empowering Platform Overhaul
We executed a complete strategic pivot. First, we rebranded the product as "Mint Maths," introducing a fresh, highly engaging visual identity specifically designed to resonate with students and parents. Next, we migrated the platform's backend away from the expensive legacy developers to our team. We built a highly intuitive, easily managed Webflow website and app interface. Finally, we repositioned ILS as a parent company with a dedicated landing page, ensuring the business could manage future products without losing any legacy web traffic.
The Result
Independent Control, Zero Bottlenecks, and Immediate Revenue
Shedding the corporate identity in favor of a vibrant, student-friendly brand yielded immediate, measurable success. Diane is now fully empowered to update app courses and edit the Webflow site entirely on her own—completely eliminating her reliance on costly developer time. The highly relatable Mint Maths brand and seamless new user experience quickly broke the sales drought, successfully generating the platform's first revenue and establishing a scalable, profitable foundation for the future.
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