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A bold new brand identity for an energy consultancy
Rebranded Infinity, an oil, gas, and sustainable energy engineering consultancy, with a confident new identity and collateral system built to command boardroom trust.
Services included:
Partner
Infinity
Industry
Energy Engineering Consultancy
Location
Westhill, Scotland
Our Role
Branding & Strategy, Graphic Design
The Results
Delivered a cohesive new identity and collateral system that positions Infinity as a credible, transition-ready energy consultancy, unifying every pitch, proposal, and touchpoint under one confident brand.
The Problem
Serious engineering, an identity that didn't show it
The Infinity team advises operators across oil, gas, hydrogen, and carbon capture, sitting alongside names like Shell, BP, and Equinor on demanding energy projects. Their brand, though, had drifted out of step with the weight of that work. A dated logo, inconsistent collateral, and no unifying visual system meant Infinity walked into high-stakes pitches looking smaller and less established than the specialists they actually were. In a sector where operators trust the assured and the credible, the founders knew their identity was quietly undermining every first impression.
The Agitation
Fighting to look the part in every boardroom
Every proposal, tender document, and pitch deck told a slightly different visual story, forcing the Infinity team to rebuild credibility from scratch each time they sat across from a major operator. Business cards, reports, and presentations pulled in different directions, and the founders spent energy explaining their expertise that the brand should have signalled instantly. As Infinity pushed further into hydrogen and carbon capture work, an identity rooted in the old energy world risked pigeonholing them, just as the sector's decision-makers were reassessing who they trusted for the transition ahead.
The Solution
A strategic identity system built for the energy transition
We rebuilt the Infinity brand from strategy upward, positioning the consultancy as the assured, owner-aligned specialist who bridges traditional energy and the transition to cleaner power. We designed a confident new identity, anchored by a refined logo and a disciplined palette drawn from the deep marine blues of the North Sea, then extended it into a complete collateral system. The Infinity team now reaches for tender templates, pitch decks, reports, business cards, and digital assets that hold together as one cohesive, boardroom-ready brand across every touchpoint.
The Result
A consultancy that finally looks its size
The Infinity team now walks into every operator conversation with a brand that matches the seriousness of their engineering. A single, coherent identity carries across pitches, proposals, and collateral, letting the founders lead with their expertise instead of explaining past their visuals. The refreshed positioning speaks as fluently to hydrogen and carbon capture clients as it does to established oil and gas operators, giving Infinity a credible, transition-ready presence in the exact rooms where major energy projects are won.
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